In the Boston Consulting Group approach,serves as a measure of company strength in the market.
A)market diversification
B)market growth rate
C)relative market share
D)market development
E)market segmentation

Question

Quizplus · Accepted Answer

In the Boston Consulting Group approach, relative market share serves as a measure of company strength in the market. This is because a higher relative market share typically indicates that a company has a larger market share than its competitors, providing it with economies of scale and potential cost advantages.

In the Boston Consulting Group Approach,serves as a Measure of Company