Which of the following involves evaluating each market segment's attractiveness and selecting one or more segments to enter?
A)market segmentation
B)differentiation
C)market targeting
D)positioning
E)servicing

Question

Quizplus · Accepted Answer

Market targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter. Market segmentation involves dividing a larger market into smaller groups of people with similar wants and needs, differentiation is the process of creating a unique product or service to stand out from competitors, positioning is the process of creating a distinct image or identity for a product or service in the minds of consumers, and servicing refers to the act of providing ongoing support and assistance to customers after making a purchase.

Which of the Following Involves Evaluating Each Market Segment's Attractiveness