Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A)strategic planning
B)the marketing environment
C)the marketing mix
D)the cultural environment
E)target markets

Question

Quizplus · Accepted Answer

The marketing environment is the set of factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. The other options are either specific marketing concepts or not directly related to external factors affecting marketing management.

Which of the Following Terms Is Used to Describe the Factors