Marketers should understand that a society's core beliefs and values have a high degree of .
A)similarity
B)flexibility
C)conformity
D)persistence
E)ethnocentrism

Question

Quizplus · Accepted Answer

Core beliefs and values are deeply ingrained in a society's culture and are generally resistant to change. Therefore, they persist over time and influence consumer behavior and attitudes.

Marketers Should Understand That a Society's Core Beliefs and Values