An effective MIS assesses information needs,develops needed information,and helps decision makers use the information.
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Q126: Most marketers today believe they still lack
Q127: Good sources of competitive marketing intelligence include
Q128: You have just extracted sales and cost
Q129: You have just identified the "touch points"
Q130: Because secondary data provide good starting points
Q132: Before the research problems and objectives have
Q133: Too much marketing information can be as
Q134: Marketing researchers can conduct their own searches
Q135: Larger samples typically are more expensive but
Q136: Open- ended survey questions are particularly useful
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