Which of the following is NOT considered a source of competitive marketing intelligence?
A)activities of competitors
B)key customers
C)causal research
D)suppliers
E)resellers

Question

Quizplus · Accepted Answer

Competitive marketing intelligence refers to the systematic collection and analysis of data about competitors, customers, and other market forces that affect a company's ability to succeed in its chosen markets. Causal research, on the other hand, is a research design that seeks to identify cause-and-effect relationships between variables, and is not typically used to gather competitive intelligence. A, B, D, and E are all important sources of competitive marketing intelligence.

Which of the Following Is NOT Considered a Source of Competitive