You want to observe how often consumers listen to music throughout their day and what different audio devices they use.You are also interested in how consumers store and access their own music collections.You should conduct _ research.
A)secondary
B)causal
C)exploratory
D)survey
E)experimental

Question

Quizplus · Accepted Answer

Exploratory research is used to gain insights into a topic that is not well understood. It is often used to identify new opportunities or to develop new products or services. In this case, the researcher wants to learn more about how consumers listen to music, what devices they use, and how they store and access their music collections. This information can be used to develop new products or services that meet the needs of consumers.

You Want to Observe How Often Consumers Listen to Music