Marketers describe the way a consumer processes information to arrive at brand choices as .
A)situational factors
B)purchase decision
C)information search
D)postpurchase dissonance
E)alternative evaluation

Question

Quizplus · Accepted Answer

Alternative evaluation refers to the process by which a consumer compares and evaluates the different brands or products that they have identified during their information search. This process involves weighing the various attributes and benefits of each option to arrive at a final decision.

Marketers Describe the Way a Consumer Processes Information to Arrive