Applying ,marketers can affect demand for a product by associating it with strong drives,using motivating cues,and providing positive reinforcement.
A)learning theory
B)cognitive dissonance
C)social classes
D)subliminal advertising
E)need recognition

Question

Quizplus · Accepted Answer

Learning theory proposes that individuals can be influenced to change their behaviors based on the principles of reinforcement, punishment, and observational learning. Marketers can leverage these principles by associating a product with strong drives (such as hunger or thirst), using motivating cues (such as attractive models or catchy slogans), and providing positive reinforcement (such as rewards for purchasing the product). By doing so, they can encourage consumers to recognize a need for the product and influence their purchasing decisions.

Applying ,Marketers Can Affect Demand for a Product by Associating