Which of the following would a marketer be LEAST likely to do to encourage habitual buying behavior?
A)keep shelves fully stocked
B)focus on visual imagery and symbols in ad campaigns
C)dominate shelf space
D)run frequent reminder advertising
E)stress several key points in ad copy

Question

Quizplus · Accepted Answer

Stressing several key points in ad copy is more likely to encourage occasional buying behavior, rather than habitual buying behavior. Marketers seeking to encourage habitual buying behavior would focus on factors such as keeping shelves fully stocked, dominating shelf space, and running frequent reminder advertising. Visual imagery and symbols in ad campaigns can also be effective in encouraging habitual buying behavior by creating an emotional attachment to the product.

Which of the Following Would a Marketer Be LEAST Likely