An organic farmer has identified three distinct groups who might be interested in his products: vegetarians,people who are concerned about chemicals in their foods,and people who consider themselves innovators and trendsetters.These three groups are examples of .
A)product mixes
B)marketing mixes
C)market positions
D)market segments
E)mass markets

Question

Quizplus · Accepted Answer

The three distinct groups identified by the organic farmer are examples of market segments. A market segment is a group of buyers with similar needs or characteristics that a company can potentially serve with a tailored marketing mix. In this case, the farmer can tailor his marketing efforts to each group's specific interests and concerns to increase sales and appeal to a wider customer base.

An Organic Farmer Has Identified Three Distinct Groups Who Might