An alternative to product line stretching is _ ,adding more items within the present range of the line.
A)co- branding
B)product line filling
C)product mixing
D)service marketing
E)interactive marketing

Question

Quizplus · Accepted Answer

Product line filling refers to adding more items within the present range of the line. This allows the company to cater to different customer needs and preferences without extending their product line too much. Co-branding refers to partnering with another brand to create a new product, product mixing refers to combining two or more products to create a new one, service marketing refers to marketing services instead of physical products, and interactive marketing refers to using digital technology to engage customers in the marketing process. None of these options address the issue of adding more items within a present product line.

An Alternative to Product Line Stretching Is _ ,Adding More