is defined as the use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well- being and that of society.
A)Unsought product marketing
B)Product line
C)Interactive marketing
D)Social marketing
E)Internal marketing

Question

Quizplus · Accepted Answer

Social marketing specifically focuses on promoting behaviors that benefit society as a whole, using traditional marketing techniques to promote and encourage those behaviors. It is distinct from commercial marketing, which is focused on promoting individual products or services for profit.

Is Defined as the Use of Commercial Marketing Concepts and Tools