A involves the use of a successful brand name to launch new or modified products in a new category.
A)product line
B)private brand
C)brand extension
D)brand symbol
E)line extension

Question

Quizplus · Accepted Answer

Brand extension involves using an existing brand name to introduce new products. This allows companies to leverage the equity of an established brand to quickly gain market share in a new product category. It can be a successful strategy if the brand has a strong reputation and a loyal customer base.

A Involves the Use of a Successful Brand Name to Launch