is used when two established brand names of different companies are used on the same product.
A)A brand extension
B)Co- branding
C)Brand equity
D)Internal marketing
E)Cannibalization

Question

Quizplus · Accepted Answer

Co-branding refers to the practice of combining two well-known brand names to market a product or service. It helps both companies to leverage each other's strengths and market position to achieve mutual benefits.

Is Used When Two Established Brand Names of Different Companies