With what groups do firms conduct concept testing for new products?
A)competitors
B)suppliers
C)manufacturers
D)employees
E)target customers

Question

Quizplus · Accepted Answer

Firms conduct concept testing for new products with target customers in order to gather feedback and evaluate the viability of the product idea. This helps to ensure that the product meets the needs and preferences of the target market, which can increase the chances of success when the product is launched. Competitors, suppliers, manufacturers, and employees may provide useful insights and feedback as well, but the opinions and preferences of target customers are typically the most important factor in determining the success of a new product.

With What Groups Do Firms Conduct Concept Testing for New