During which stage of new- product development will management most likely estimate minimum and maximum sales to assess the range of risk in launching a new product?
A)concept testing
B)marketing strategy development
C)test marketing
D)product development
E)business analysis

Question

Quizplus · Accepted Answer

During the business analysis stage, management will analyze the potential demand for the new product and estimate minimum and maximum sales to assess the potential risk in launching the product. This includes conducting market research and analyzing the competition to determine the viability of the new product.

During Which Stage of New- Product Development Will Management Most