When a product is in the maturity stage,the company should consider .
A)liquidating the product
B)divesting the product
C)harvesting the product
D)modifying the product,market,or marketing mix
E)dropping the product

Question

Quizplus · Accepted Answer

When a product is in the maturity stage, the company should consider modifying the product, market, or marketing mix to keep it relevant and competitive in the market. This can include product improvements, targeting a new market segment, or changing the pricing or promotional strategy. Liquidating, divesting, or dropping the product may not be the best option as the product may still have a loyal customer base or potential for growth with the right adjustments. Harvesting the product may be an option if the product is no longer profitable, but modifying the marketing mix should be explored first.

When a Product Is in the Maturity Stage,the Company Should