The Internet increases the bargaining power of customers by:
A)creating new opportunities for building loyal customer bases.
B)making more products available.
C)making information available to everyone.
D)lowering transaction costs.
E)enabling the development of new services.

Question

Quizplus · Accepted Answer

The Internet increases the bargaining power of customers primarily by making information available to everyone. This transparency allows customers to compare prices, quality, and services more easily, thus giving them more leverage in their purchasing decisions.

The Internet Increases the Bargaining Power of Customers By