Advertisers use ________ in order to display more relevant ads based on a user's search and browsing history.
A)behavioral targeting
B)Web bugs
C)NORA
D)intelligent agents
E)FIP principles

Question

Quizplus · Accepted Answer

Behavioral targeting is a marketing technique used by advertisers to display more relevant ads based on a user's search and browsing activity. This technique uses cookies and other online tracking methods to collect data on a user's web behavior and interests, which can then be used to target them with more personalized ads. The purpose of behavioral targeting is to increase the effectiveness of online advertising by showing users ads that are more likely to be of interest to them, and therefore more likely to result in a conversion.

Advertisers Use ________ in Order to Display More Relevant Ads