[Solved] A Secure Website That Links a Large Firm to Its

List and describe the top four methods of online marketing and advertising formats,in terms of estimated 2018 revenue.

You have been hired as a marketing consultant by a law firm in Los Angeles that specializes in juvenile justice.What ways can you use the Internet as a marketing tool and to advertise the firm's services?

Website tracking software can log the path a customer took through the website,the time spent on the site,and what geographic area,in general,the customer is from,all of which can help in customer analysis.It can also log the customer's operating system and which browser the customer is using.How could these last two data items be of interest to a company? Give examples.

Which of the following statements about EDI is not true? A)Each major industry in the United States has EDI standards. B)Today,EDI is only used for document automation. C)Many organizations still use private networks for EDI. D)EDI systems are increasingly web-enabled. E)About 80 percent of online B2B e-commerce is still based on EDI.

The process of sourcing goods and materials,negotiating with suppliers,paying for goods,and making delivery arrangements is called: A)e-procurement. B)SCM. C)procurement. D)distribution E)production.

Which of the following statements about Net marketplaces is not true? A)Some Net marketplaces sell direct goods. B)Some Net marketplaces serve vertical markets. C)Some Net marketplaces sell indirect goods. D)Some Net marketplaces support contractual purchases based on long-term relationships. E)Some Net marketplaces are owned by a single firm and used to link solely to the firm's suppliers and key business partners.

Which of the following statements about exchanges is not true? A)Exchanges are independently owned third-party Net marketplaces. B)Some exchanges provide vertical markets. C)Exchanges are the most successful form of B2B commerce. D)Some exchanges enable a spot market. E)Go2Paper is an example of an exchange.

Which of the following is an example of a direct good in the automobile industry? A)Computer equipment B)Paper C)Office furniture D)Roofing shingles E)Sheet steel

Which of the following is an example of a private industrial network? A)Exostar B)Go2Paper C)Elemica D)Expedia E)VW Group Supply

Procurement involves all of the following except: A)negotiating with suppliers. B)paying for goods. C)making delivery arrangements. D)sourcing. E)production scheduling.