Ikea asked for the help of its customers in designing new furniture.This is an example of:
A)prediction markets.
B)behavioral targeting.
C)long-tail marketing.
D)social shopping.
E)crowdsourcing.

Question

Quizplus · Accepted Answer

The act of Ikea asking for the help of its customers in designing new furniture is an example of crowdsourcing, which involves obtaining ideas or content by soliciting contributions from a large group of people, typically via the internet. The other options do not accurately describe this scenario. Prediction markets involve gathering and analyzing data to make predictions about future events; behavioral targeting uses data to target advertisements to specific individuals based on their behavior and interests; long-tail marketing focuses on selling niche products to a large number of customers; and social shopping involves using social media to facilitate online shopping and purchasing decisions.

Ikea Asked for the Help of Its Customers in Designing