Which of the following factors did Michael Porter identify as determining the nature and degree of competition in an industry?
A) The interest of small businesses
B) Bargaining power of competitors
C) Threat of substitute products or services
D) The macroeconomic level of the industry

Question

Quizplus · Accepted Answer

Porter identified the threat of substitute products or services as one of the five forces that determine the competitive intensity and attractiveness of an industry.

Which of the Following Factors Did Michael Porter Identify as Determining