Match the term with its definition.
-Bringing two or more franchise brands together within a single enterprise
A)area developers
B)business brokers
C)business format franchising
D)churning
E)co-branding
F)due diligence
G)encroach
H)master licensee
I)multiple-unit ownership
J)product and trade name franchising

Question

Quizplus · Accepted Answer

Co-branding is the process of bringing two or more franchise brands together within a single enterprise.

Answer: C
 Business format franchising is a type of franchising in which the franchisor provides the franchisee with a complete business format, including training, support, and operational guidelines.

Answer: H
 A master licensee is a person or company that is granted the exclusive right to franchise a particular territory or geographical area.

Answer: I
 Multiple-unit ownership refers to a franchisee owning and operating several franchised units within a particular franchise system.

Match the Term with Its Definition