Match the term with its definition.
-A prediction of how much of a product or service can be sold within a given market during a specified time period
A)actual product/service
B)augmented product/service
C)core product/service
D)customer profile
E)demographic variables
F)marketing
G)primary data
H)sales forecast
I)secondary data
J)segmentation variables

Question

Quizplus · Accepted Answer

Sales forecast is a prediction of how much of a product or service can be sold within a given market during a specified time period.

Note: The other terms are defined as follows: 
A) Actual product/service - the physical product or service being offered to customers 
B) Augmented product/service - the core product/service plus additional features or benefits 
C) Core product/service - the main product or service being offered to customers 
D) Customer profile - a detailed description of a company's target customer, including demographics, behaviors, and preferences 
E) Demographic variables - characteristics of a population, such as age, gender, income, and education, that are used to segment a market 
F) Marketing - the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
G) Primary data - data that is collected directly from research participants for a specific purpose 
I) Secondary data - data collected by someone else for another purpose, but that may be useful for the current research 
J) Segmentation variables - characteristics of a market that can be used to divide it into smaller groups of customers with similar needs or characteristics.

Match the Term with Its Definition