The logic behind selecting the company _____ should be explained in the product/service section of a marketing plan.
A) logo
B) name
C) slogan
D) philosophy

Question

Quizplus · Accepted Answer

The company name is a critical element of branding and marketing, and its selection should be explained in the marketing plan to align with the product/service identity and target audience.

The Logic Behind Selecting the Company _____ Should Be Explained