In some situations, a small business owner will have to influence need recognition; in others, he or she may simply be able to react to needs that consumers have identified on their own.

Question

Quizplus · Accepted Answer

It is true that in some situations, small business owners may have to influence need recognition, but in others, they may be able to react to needs that consumers have already identified on their own. This depends on the specific circumstances and the type of product or service being offered.

In Some Situations, a Small Business Owner Will Have to Influence