Match the term with its definition.
-A brand that cannot be spoken; a company logo
A)brand
B)brand image
C)brandmark
D)brand name
E)design patent
F)direct channel
G)indirect channel
H)service mark
I)trade dress
J)trademark
K)utility patent
L)warranty

Question

Quizplus · Accepted Answer

A brandmark is a type of logo or symbol that represents a brand.

Answer: D 
 A brand name is the name given to a product or service that identifies it within the marketplace.

Answer: J 
 A trademark is a symbol, word, or combination of both that is used by a business to distinguish its products or services from those of other companies.

Answer: I 
 Trade dress refers to the visual appearance of a product or its packaging, which serves to identify the brand and distinguish it from others.

Answer: F 
 A direct channel is a distribution channel that allows a business to sell its products or services directly to consumers, without the need for intermediaries.

Answer: G 
 An indirect channel is a distribution channel that involves intermediaries, such as retailers or wholesalers, who help to sell a business's products or services to end consumers.

Answer: H 
 A service mark is similar to a trademark, but it is used to identify a service rather than a product.

Answer: K 
 A utility patent is a type of patent that protects the functional aspects of an invention, such as a machine or a process.

Answer: L 
 A warranty is a guarantee that a product or service will meet certain standards of quality or performance, and that the business will take responsibility for any defects or problems that arise.

Answer: E 
 A design patent is a type of patent that protects the aesthetic design or appearance of an object, such as a piece of jewelry or a piece of furniture.

Match the Term with Its Definition