The business analysis stage of the new product development process is critical because
A) one to three years may pass before profits are realized on the sale of a new product.
B) it is hard to attract the 10 percent of the total market that is needed for a new product success.
C) products often fail in laboratory and marketing testing.
D) All of these support the importance of the business analysis stage.

Question

Quizplus · Accepted Answer

The business analysis stage is critical because it involves assessing the financial viability of the new product, including the time it may take to realize profits, which can be one to three years.

The Business Analysis Stage of the New Product Development Process