In small businesses, new product development is best handled through a rigid, structured process.
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Q11: Strategies for goods marketing and services marketing
Q12: Labeling information can be limited to the
Q13: If inventory needs grow with higher sales,
Q14: Trademark and service mark are legal terms
Q15: Small firms develop significantly more innovations than
Q17: Innovative packaging is often the deciding factor
Q18: A brand includes the verbal and/or symbolic
Q19: A growth trap occurs when a company
Q20: During the competitive advantage life cycle, firms
Q21: A direct channel of distribution is one
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