Match the term with its definition.
-A presentation designed to make potential customers aware of a specific product or service and create a desire for it
A)advertising
B)app
C)blog
D)e-mail promotion
E)hyperlink
F)institutional advertising
G)personal selling
H)product advertising
I)promotion
J)promotional mix
K)prospecting
L)publicity
M)quick response (QR) code
N)sales promotion
O)social media

Question

Quizplus · Accepted Answer

Product advertising is specifically designed to promote a particular product or service to potential customers.

Answer: I 
 Promotion refers to all marketing communication activities aimed at creating awareness, generating interest, and stimulating demand for a product or service.

Answer: J 
 The promotional mix is the combination of different communication and promotion tools used by a company to reach and influence its target audience.

Answer: G 
 Personal selling involves face-to-face communication and persuasion to convince potential customers to purchase a product or service.

Answer: N 
 Sales promotions are short-term incentives designed to encourage customers to make a purchase, such as discounts or special offers.

Answer: O 
 Social media is a platform for online communication and interaction where people can share information, opinions, and experiences. It includes social networking sites, blogs, and online communities.

Match the Term with Its Definition