To make an informed selection about where to advertise, a small business manager should
A) consult different banks for loans to pay for the process.
B) create the message in conjunction with past campaigns.
C) learn about the strengths and weaknesses of each advertising medium.
D) perform a statistical analysis of the target market(s).

Question

Quizplus · Accepted Answer

To make an informed selection about where to advertise, a small business manager should learn about the strengths and weaknesses of each advertising medium. This will help them understand which medium will be the most effective for reaching their target audience. Performing a statistical analysis of the target market(s) can also be helpful, but this alone will not provide a full understanding of the advertising options available. Consulting banks for loans to pay for the process is not relevant to the selection of where to advertise. Creating the message in conjunction with past campaigns is important for consistency, but it is not the main factor in selecting the advertising medium.

To Make an Informed Selection About Where to Advertise, a Small