Using whatever is left over to support promotional efforts after all other activities have been funded is sometimes described as the _____ method.
A) percentage of profits
B) "all you can afford"
C) "what the market will bear"
D) cost plus

Question

Quizplus · Accepted Answer

The "all you can afford" method involves allocating funds for promotional efforts only after all other activities have been funded. This approach may result in insufficient funds being allocated to promotion, which could negatively impact the effectiveness of the promotional efforts. Therefore, it is not the most optimal method for budgeting promotional activities.

Using Whatever Is Left Over to Support Promotional Efforts After