The cognitive rule that judges the likelihood of things in terms of their accessibility in memory is called the _____ heuristic.
A) availability
B) representativeness
C) vividness
D) matching

Question

Quizplus · Accepted Answer

The availability heuristic is the cognitive rule that judges the likelihood of things in terms of their accessibility in memory. It is based on how easily people can bring instances to mind. It is often used for quick assessments and can lead to biases and errors in judgment. The representativeness heuristic is the cognitive rule that judges the likelihood of things in terms of how well they seem to represent or match particular prototypes. Vividness and matching are not cognitive rules or heuristics.

The Cognitive Rule That Judges the Likelihood of Things in Terms