The process by which media influence often occurs through opinion leaders,who in turn influence others,is referred to as:
A)the sleeper effect.
B)an indirect channel of communication.
C)the opinion leader effect.
D)a two-step flow of communication.

Question

Quizplus · Accepted Answer

The process by which media influence occurs through opinion leaders, who in turn influence others, is referred to as a two-step flow of communication. This involves information being spread through an indirect channel, rather than directly from the media to the masses.

The Process by Which Media Influence Often Occurs Through Opinion