When Asch (1946)presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person more positively than if the opposite order of adjectives was presented.This demonstrates the ________ effect.
A)recency
B)primacy
C)channel
D)sleeper

Question

Quizplus · Accepted Answer

This is an example of the primacy effect, which suggests that information presented first has a greater impact on our perceptions and judgments than information presented later. Asch's study found that when positive adjectives were presented first, participants rated the person more positively overall.

When Asch (1946)presented Students with a Description of Someone as "Intelligent,industrious,impulsive,critical,stubborn,and