In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?
A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C) an ad that suggests condom X prevents AIDS
D) an ad that suggests condom Y does not prevent AIDS

Question

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The Answer of In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?
A) an ad that reads "AIDS kills," along with a suggestion that condom X prevents it
B) an ad that reads "AIDS kills," along with a suggestion that condom Y does not prevent it
C) an ad that suggests condom X prevents AIDS
D) an ad that suggests condom Y does not prevent AIDS

In Your Marketing Class, Your Assignment Is to Create an Advertisement