When people tended to honor their public commitments,Cialdini (2008)called this the ________ principle of persuasion.
A)liking
B)authority
C)social proof
D)consistency

Question

Quizplus · Accepted Answer

The consistency principle of persuasion refers to people's tendency to honor their public commitments. This principle suggests that people are more likely to follow through on commitments if they have already made a public statement or agreement to do so.

When People Tended to Honor Their Public Commitments,Cialdini (2008)called This