If people remember the message better than the reason for discounting it, the impact of a noncredible person may _____ over time.
A) fade
B) stay the same
C) increase
D) decrease

Question

Quizplus · Accepted Answer

This phenomenon is known as the "sleeper effect," where the message's impact increases over time as people forget the source's noncredibility but remember the message itself.

If People Remember the Message Better Than the Reason for Discounting