The TV commercial claimed that the Dodge brothers over a century ago believed that driving was a holy endeavor. The Dodge brothers started an automobile manufacturing company that eventually merged with others to become part of what we know today as General Motors. The claim the TV commercial makes about the brothers' belief that driving is a holy endeavor should be regarded as __________.
A) protected by the corporation's right to freedom of religion
B) true because it would be illegal to make a false claim in a TV commercial
C) self-contradictory and offensive to non-believers
D) figurative marketing not intended to be taken literally
E) a factual claim that proves that the cars their company manufactures today are high quality vehicles

Question

Quizplus · Accepted Answer

The claim that driving is a holy endeavor is likely a metaphorical or figurative statement that is intended to create an emotional connection between the viewer and the Dodge brand. It is not a factual claim that can be verified or proven true or false. Therefore, option D, which implies that the statement is a form of figurative marketing, is the most appropriate.

The TV Commercial Claimed That the Dodge Brothers Over a Century