On a chilly winter day Michael was walking by a kiosk that sold vacation packages to the Bahamas. There were pictures of sunny skies and beautiful beaches. He imagined himself on those warm and inviting beaches. The next thing he knew, he had purchased a five-night cruise ticket to Bahamas for a mid-winter getaway. Which of the following heuristics triggered Michael's decision to buy the ticket?
A) "Us vs. Them"
B) simulation
C) availability
D) power differential

Question

Quizplus · Accepted Answer

The simulation heuristic, also known as the "mental simulation" or "what-if" heuristic, involves imagining potential outcomes of a decision and considering their likelihood and desirability. In this case, Michael likely imagined himself enjoying the warm and sunny beaches in the Bahamas and determined that it was a desirable and likely outcome, which led him to make the decision to purchase the vacation package.

On a Chilly Winter Day Michael Was Walking by a Kiosk