As part of a class project, you collect 25 personal ads from an online dating website. You then examine these ads and make a list of the different characteristics that people say they are seeking in a potential mate. What type of method are you using to capture people's mate preferences?
A) Ranking procedure
B) Rating procedure
C) Content analysis
D) Experiment

Question

Quizplus · Accepted Answer

The method being used to capture people's mate preferences is content analysis, which involves systematically analyzing and categorizing written or verbal messages. In this case, the researcher is analyzing the personal ads and making a list of the different characteristics that people are seeking in a potential mate. Ranking and rating procedures involve asking people to indicate their preferences or opinions directly, while experiments involve manipulating variables and observing the effects on outcomes.

As Part of a Class Project, You Collect 25 Personal