In China, yellow signifies wealth and authority, and in the U.S. it signifies caution and cowardice. This is an example of _______.
A) power communication
B) spatial communication
C) color communication
D) equilibrium theory

Question

Quizplus · Accepted Answer

The given example shows the different meanings and associations attached to the color yellow in different cultures. This indicates a difference in color communication, where the same color is interpreted differently based on cultural context.

In China, Yellow Signifies Wealth and Authority, and in the U.S