Which of the following is true regarding social media and other communication technologies in a social media environment?
A) Companies should limit their online presence to prevent online attacks and malicious campaigns.
B) Social media and other communication technologies have created the challenge of responding to online rumours, false information, and attacks on company reputation.
C) Companies should respond to each and every rumour or piece of negative information that appears in social media.
D) Companies should wait until a negative situation occurs to engage with customers in a social media environment.

Question

Quizplus · Accepted Answer

Social media and other communication technologies have made it easier for individuals to spread rumours and false information about a company, which can quickly damage its reputation. Companies, therefore, need to be proactive in monitoring social media and responding to any negative comments or feedback to prevent a potential crisis. However, it is not recommended to respond to every rumour or negative piece of information, as it may give unnecessary attention to false claims.

Which of the Following Is True Regarding Social Media and Other