The practice of directly contrasting a finn's product with the product of a competitor is called
A)comparative advertising.
B)puffery.
C)the taste test approach.
D)denigration.

Question

Quizplus · Accepted Answer

Comparative advertising involves directly comparing a product with a competitor's product. Puffery is exaggerated or subjective claims that cannot be proven or disproven. The taste test approach is a research method to evaluate consumer preferences. Denigration is the act of criticizing or belittling a competitor or their product.

The Practice of Directly Contrasting a Finn's Product with the Product