Which of the following is true of moderating variables in attitude relationships?
A) The relationship between an attitude and a behavior is weaker if an attitude involves a direct relation to personal experience.
B) Conflicts between attitudes and behavior occur when there are no social pressures.
C) General attitudes tend to predict particular or specific behaviors.
D) Attitudes are less likely to be remembered if frequently expressed or talked about.
E) Attitudes that our memories can easily access are more likely to predict our behavior.

Question

Quizplus · Accepted Answer

Moderating variables in attitude relationships refer to the factors that influence the strength of the relationship between attitudes and behavior. One such variable is the accessibility of attitudes in our memory. Attitudes that are more easily accessible in our memory are more likely to predict our behavior. This is because when our attitudes are easily accessible, they become more salient in our minds and can influence our thoughts and actions more readily. Therefore, option E is the correct answer. Option A is incorrect as attitudes that involve a direct relation to personal experience tend to be more strongly related to behavior. Option B is incorrect as conflicts between attitudes and behavior are more likely to occur when there are social pressures to conform. Option C is incorrect as specific behaviors tend to be predicted by specific attitudes, rather than general attitudes. Finally, option D is incorrect as frequently expressing or talking about attitudes may actually make them more memorable and thus more likely to predict behavior.

Which of the Following Is True of Moderating Variables in Attitude