When receivers of communication process the information based on their needs, motivations, experience, background, and other personal characteristics, they are engaging in ________.
A) controlled processing
B) communication apprehension
C) selective perception
D) deliberative processing
E) filtering

Question

Quizplus · Accepted Answer

Selective perception refers to the tendency of individuals to selectively interpret and remember information that aligns with their pre-existing beliefs, values, and attitudes. This often leads to a bias in their perception of the information received. The other options such as controlled processing, communication apprehension, deliberative processing, and filtering are not accurate descriptions of this process.

When Receivers of Communication Process the Information Based on Their