Which of the following steps in Kotter's eight-step plan for implementing change represents the "movement" stage in Lewin's three-step model?
A) Form a coalition with enough power to lead the change.
B) Create a new vision to direct the change and strategies for achieving the vision.
C) Plan for, create, and reward short-term "wins" that propel the organization toward the new vision.
D) Establish a sense of urgency by creating a compelling reason for why change is needed.
E) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.

Question

Quizplus · Accepted Answer

In Lewin's three-step model, the movement stage involves implementing the actual change. In Kotter's eight-step plan, creating short-term wins represents taking action towards achieving the change, which aligns with the movement stage in Lewin's model.

Which of the Following Steps in Kotter's Eight-Step Plan for Implementing