When writing a sales letter, you should make the product and its benefits the subject of most of the sentences.
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Q27: All business communication involves persuasion.
Q28: Apologies can increase the company's credibility, move
Q29: Readers will take notice if you use
Q30: For sales letters, you must provide evidence
Q31: In persuasive requests, the opening of a
Q33: By stressing the "you attitude," writers show
Q34: Because routine requests are fairly easily granted,
Q35: To overcome a reader's resistance, you must
Q36: An attention-getting opener is more important in
Q37: When possible, incorporate the central selling theme
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