All of the following are strategies for adapting product and marketing communications to a global market EXCEPT which one?
A) external extension
B) straight extension
C) communication adaptation
D) product adaptation
E) product invention

Question

Quizplus · Accepted Answer

"External extension" is not a recognized strategy for adapting products and marketing communications to a global market. The other options are established strategies used in international marketing.

All of the Following Are Strategies for Adapting Product and Marketing